Scaling Architectural Method in an Era of Ephemeral Tools

In an industry currently obsessed with the "next big plugin," how do you build a digital strategy that survives the week? Marco D’Ambrogio (Sweco Architects) pulls back the curtain on how to lead digital transformation across an ecosystem of 25,000 employees. Moving past the hype, Marco argues that tools are transitory, but method is the only engine of scale. He will demonstrate how Sweco’s CoLab taskforce is "frontloading" site, user, and temporal knowledge into the design process, ensuring that AI serves to enhance architectural vision rather than dilute it. Attendees will learn why we must demand higher standards of accountability from our tools to protect the quality of our built environment.

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