
Jean-Baptiste Nicolas
Bio
Architect with over 20 years of retail experience across the globe (South-East Asia, Latin America, EMEA), I am the Head of Design Management at URW, whereI lead the creative and technical vision behind some of the most dynamic retail and mixed-use destinations.
My role sits at the exciting intersection of architectural ambition and commercial reality. I direct complex, large-scale projects from the initial concept sketch all the way through to execution, ensuring the final product embodies the group's vision and sets a new benchmark for future developments.


